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Microsoft launches new platform

Microsoft has launched the platform „Designed on Surface”, showcasing murals created by artists using Surface Pro 4. Artists from 17 cities and 12 countries participated, spending 5 weeks creating art with the Surface Pen. The results are available on the dedicated website and Surface’s new Instagram profile.

Karina Chowaniak
22 January 2016• 3 min read
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Microsoft uruchamia nową platformę
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Designed on Surface.

Microsoft proves that Surface, in the hands of artists, can create small masterpieces. The new platform „Designed on Surface” showcases artworks created by artists on Surface Pro 4. Artists and art enthusiasts from 17 cities and 12 countries took part, spending 5 weeks creating unique murals using Microsoft devices. Local artists' works can now be viewed at www.microsoft.com/surface/en-us/art and on Surface’s new Instagram profile.

Murals from 17 cities around the world

Melbourne, Sydney, Brussels, Hong Kong, Paris, Berlin, Munich, Tokyo, Shibuya, Lisbon, Kuala Lumpur, Singapore, Madrid, Taipei, Austin, New York, and Long Beach. Artists from these cities participated in Microsoft’s initiative, bringing new color to their communities by enhancing their environments with exceptionally aesthetic murals that embody each location’s spirit and inspire local communities. All in line with the global Surface campaign slogan, „Do Great Things.”

Artists and behind-the-scenes

Designed on Surface platform and murals from 17 cities

Among the artists were creators such as Dave Persue, Odeith, Wonderlust, Frankie Cihi, Ink and Clog, Jasper Wong, and many others. Each digital artwork, created using the Surface Pen, was then transferred onto walls by local graffiti artists.

– Through this initiative, Microsoft demonstrates that Surface Pro 4 is not only suited for everyday business tasks and mobile work, but also excels in creative work—particularly digital painting, one of the most dynamic fields in contemporary art today. The artworks created on Surface are truly captivating for the eye – says Dominik Sołtysik, Surface Category Lead at Microsoft Poland – Surface is built with creators in mind, who can fully harness the possibilities offered by modern technology. Thanks to it, professionals can perform their work more efficiently. The Surface Pen is the successor to traditional tools used by graphic designers and illustrators, opening entirely new possibilities for free image transformation. It also provides a natural drawing and writing experience, with 1,024 pressure levels enabling the highest precision available in the market. Adding interchangeable tips to the Surface Pen makes it a true replacement for the classic pencil or paintbrush – adds Dominik Sołtysik.

Visitors to the website www.surface.com/art and Surface’s Instagram profile can also get behind-the-scenes insight into the „Designed on Surface” campaign and see how mural creation progressed over the 5-week period. The dedicated website and Instagram profile also feature interesting interviews with the creators and artists.

Summary

The „Designed on Surface” initiative involved artists from 17 cities across 12 countries—from Melbourne and Tokyo to New York and Berlin. Digital artworks created on Surface Pro 4 using the Surface Pen were then transferred to walls by local graffiti artists.

Dominik Sołtysik from Microsoft Poland emphasizes that the Surface Pen offers 1,024 pressure levels and interchangeable tips, allowing it to replace traditional pencils or paintbrushes. Behind-the-scenes footage and interviews with artists are available on the campaign website and Surface’s Instagram profile.

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