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Curiosities

Curiosities

10 Most Interesting Examples of Guerrilla Marketing

22 July 2021

Principle of the day

Reciprocity

People are more likely to reciprocate value received earlier; free value should be real, useful and not covertly coercive.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the dayhonest advertising

We seriously have to challenge this culture where people are constantly being encouraged to consume stuff and to buy stuff in order for them to look successful or to look happy.

Sylvester ChaukeSouth African agency founder and brand architectSource: What if advertising was honest?

Quote of the daypersonal brand

Your personal brand is not about you. It’s about the people you want to educate with the skills, knowledge and value you can provide.

Marcos SalazarAmerican career coach and entrepreneurSource: 5 steps to building a personal brand you feel good about

Principle of the day

Fast feedback

Short measurement and learning cycles reduce the cost of error and accelerate product–market fit.

Source: Agile delivery

Quote of the daywork

Genius is one percent inspiration and ninety-nine percent perspiration.

Thomas EdisonAmerican inventor and businessmanAttributed

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