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Half of Advertising Budgets Are Being Wasted!

10 November 2019

Principle of the day

Pareto principle (80/20 rule)

The Pareto principle states that a minority of causes often accounts for a majority of effects; in marketing, identify the customers, channels and actions with the greatest impact.

Vilfredo ParetoItalian economist associated with the 80/20 principleSource: Applying the Pareto Principle in Your Marketing—the 80/20 Rule

Quote of the daypurpose of business

The purpose of business is to create a customer.

Peter F. DruckerAustrian-born American management thinker and author on strategyAttributed

Quote of the daychange

To improve is to change; to be perfect is to change often.

Winston ChurchillPrime Minister of the United Kingdom, Nobel laureate in literatureAttributed

Principle of the day

Unintended consequences

Unintended consequences can undermine an intended effect; test reactions and side effects before a campaign.

Robert K. MertonAmerican sociologist who wrote about unintended consequences of social actionSource: Unintended consequences

Quote of the dayauthentic selling

The moment I stopped trying to be a good salesperson and I just started acting human was the moment they started treating me like a human, and they stopped treating me like a salesperson.

Colin CogginsAmerican sales professor, entrepreneur, and co-author of The Unsold MindsetSource: What we can learn from great salespeople (w/ Colin Coggins)

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