What Does the Gambling Industry Look Like? Findings from a Report on Online Games of Chance
Curiosities•16 September 2019
Finance
Curiosities•16 September 2019
Events•21 May 2018
Finance•7 May 2018
Events•25 April 2018
Social Media•28 September 2017
Finance•28 August 2017
Finance•8 August 2017
Digital•30 May 2017

E-commerce•26 May 2017
E-commerce•25 May 2017
Principle of the day
Pareto principle (80/20 rule)
The Pareto principle states that a minority of causes often accounts for a majority of effects; in marketing, identify the customers, channels and actions with the greatest impact.
Quote of the daypurpose of business
The purpose of business is to create a customer.
Quote of the daychange
To improve is to change; to be perfect is to change often.
Principle of the day
Unintended consequences
Unintended consequences can undermine an intended effect; test reactions and side effects before a campaign.
Quote of the dayauthentic selling
The moment I stopped trying to be a good salesperson and I just started acting human was the moment they started treating me like a human, and they stopped treating me like a salesperson.
Finance•25 April 2017
Guides•10 March 2017
Finance•9 March 2017
Digital•1 March 2017
Finance•2 February 2017
Finance•10 January 2017
Finance•24 November 2016
Digital•24 November 2016
Finance•21 November 2016
Finance•8 November 2016
Finance•1 November 2016
Finance•25 October 2016
Career•17 October 2016
The most important marketing news, analyses and events — straight to your inbox.
We use cookies and similar technologies for analytics and personalisation. With your consent we collect, among other things, your activity, device and browser, IP address and the country and internet provider derived from it (profiling), and we remember a referral code from an invitation link for 30 days. We keep the data, including IP addresses, for as long as it is needed for statistics and site security. Details: privacy policy.