RTB House, a Polish technology company specializing in advertising campaigns based on advanced retargeting strategies, has launched operations in Singapore. This is the company’s first local subsidiary and its fifth market in the region, following Indonesia, Malaysia, Thailand, and Taiwan. All business activities will be managed by Chandra Kuncara, who has taken on the newly created position of Country Director.

Singapore a key market for RTB House

As emphasized by Jakub Ratajczak, Managing Director APAC at RTB House, Singapore is a unique location in the region, featuring a highly developed free-market economy and advanced technological infrastructure. – The rapid growth of newly established companies in this part of Asia stems, among other things, from its strategic geographic position, exceptional adaptation of the latest technologies, and legal support from the local government. This makes Singapore a highly promising business destination where we could not afford to be absent. Establishing a presence here is another step toward building a strong RTB House position in this part of the globe, notes Ratajczak.

Chandra Kuncara to lead the new office

The new office in Singapore will be led by Chandra Kuncara — the new RTB House director, who will also oversee operations in Malaysia and Vietnam. In his previous career, Kuncara managed sales and business development for companies such as Facebook, Google, and Appier in Southeast Asia.

– Data from Google and Temasek indicate that the digital market in Southeast Asia will grow sixfold, reaching USD 200 billion by 2025. This demonstrates the region’s enormous potential. By offering innovative retargeting solutions to e-commerce brands, we aim to increase their return on investment and help them fully leverage market opportunities. I’m delighted to be contributing to RTB House’s success, concludes Chandra Kuncara, Country Director at RTB House.

RTB House’s global expansion

RTB House is one of Europe’s fastest-growing technology companies and one of the few globally to design and implement its own technology for real-time bidding (RTB) advertising. The company operates worldwide and currently employs 160 people managing over 850 unique campaigns for global brands across more than 40 markets in Europe, Latin America, Asia-Pacific, Africa, and the Middle East. Recently, the company opened a subsidiary in Dubai.

Key terms in the article

RTB — Reason to Believe. Evidence or credible justification for a brand’s promise, such as a study, certificate, ingredient, test result, expert opinion, or outcome. RTB strengthens the marketing message and reduces empty declarative claims.

Why it matters: Provides a solid foundation for the brand’s promise: research, certification, results, or expert opinion. While declarations are common in advertising — credible evidence sets you apart.

When to use it: In communicating advantages: next to every key promise, include its justification.

Risk of omitting it: A promise without evidence sounds like any other ad — the audience has heard a thousand times that something is 'the best'.

Summary

RTB House continues its expansion in Southeast Asia by opening a subsidiary in Singapore, its fifth market in the region after Indonesia, Malaysia, Thailand, and Taiwan. The new office will be led by Chandra Kuncara, who has been appointed Country Director and will also oversee operations in Malaysia and Vietnam. He previously worked at Facebook, Google, and Appier.

The company currently employs 160 people and runs over 850 campaigns across more than 40 markets. As Jakub Ratajczak emphasizes, Singapore is a promising location due to its advanced economy and technological infrastructure. RTB House recently also opened a subsidiary in Dubai.