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Mastercard – Interview with Jerzy Hołub, Marketing Director at Mastercard – MARKETING TALKS

16 April 2024

Quote of the dayproductivity

Time is the scarcest resource, and unless it is managed, nothing else can be managed.

Peter DruckerAustrian-American management thinker · “The Effective Executive” (1967)Attributed

Principle of the day

Parkinson’s law

Work expands to fill the time available for its completion; time constraints can counter process bloat.

Cyril Northcote ParkinsonBritish historian and author associated with Parkinson’s lawSource: Parkinson’s law

Quote of the dayconsumer choice

The more options there are, the easier it is to regret anything at all that is disappointing about the option that you chose.

Barry SchwartzAmerican psychologist and author of “The Paradox of Choice.”Source: The paradox of choice

Quote of the dayleading by example

I wouldn’t ask anyone to do anything I wouldn’t do myself.

Indra NooyiIndian business executive and former CEO and chair of PepsiCoAttributedView profile: PepsiCo

Principle of the day

Social proof

Under uncertainty, people observe others’ behavior; social proof must be truthful, current and relevant to the audience.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

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