The Most Inspiring Advertising Campaigns of the First Half of 2023 [TOP 5]
Inspiracje•9 August 2023
Trends
Trends
7 ChatGPT plugins that will make your work easier!
14 August 2023
The Power of Storytelling in Video Production: How Stories Shape Brand and Advertising Campaign Perception
Inspiracje•8 August 2023
Advertising Industry Faces Declining Orders and Rising Debts [REPORT]
Trends•7 August 2023
Your Guide to Mobile Marketing – 9 Trends for 2023 and 2024 You Must Know
Trends•3 August 2023
Content Marketing in the AI Era: A New Age of Personalised Communication
Trends•2 August 2023
5 Graphic Design Trends for 2023/2024
Trends•27 July 2023
Global Rise in Cyberattacks: Current Situation and Trends
Trends•25 July 2023
How Can Artificial Intelligence Help Protect Forests and the Environment?
Trends•17 July 2023
Mobile Marketing Trends in 2022 / 2023
Trends•30 January 2023
The Cyber World in 2023 – What Trends and Challenges Can We Expect?
Trends•26 January 2023
Quote of the daystrategic differentiation
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
Principle of the day
Blue ocean strategy
Seek uncontested market space by increasing buyer value while changing the cost structure.
W. Chan Kim and Renée MauborgneAuthors of the blue-ocean strategy conceptSource: What is Blue Ocean Strategy?
Quote of the dayauthenticity
Customers want to feel what they buy is authentic.
Quote of the daymindset
I’d rather be optimistic and wrong than pessimistic and right.
Principle of the day
Segmentation
Different segments have different needs, barriers and triggers; one message for everyone usually loses relevance.
Source: Market segmentation
Key Marketing Trends in 2023
Trends•10 January 2023
The 3 Most Important Digital Advertising Trends in 2023!
Trends•20 December 2022
Henkel unveils a new visual identity
Trends•24 August 2022
Officials and Doctors Will Enter the Metaverse. They Will Solve Real Problems in the Virtual World.
Trends•21 July 2022
7 Themes for an Aesthetic Instagram Feed
Inspiracje•28 June 2022
Will CDs Disappear in the Age of Streaming Services?
Trends•16 May 2022
STUDY: How and why do we listen to podcasts?
Trends•13 July 2021
FMCG Trends: Time for New Media
Trends•26 May 2021
REPORT: Future Competencies in the Labor Market
Trends•18 May 2021
Podcast as a Brand Communication Tool
Trends•29 April 2021
Millions of Jobs Will Not Return After the Pandemic Ends!
Trends•17 March 2021
A Groundbreaking Year for Business: 2021 [REPORT]
Trends•9 March 2021
SUPER BOWL 2021 - Advertising Review
Trends•5 February 2021
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