Skip to content
Beta

Trends

Trends

What Awaits the Recruitment Industry in 2021?

1 February 2021

Principle of the day

Social proof

Under uncertainty, people observe others’ behavior; social proof must be truthful, current and relevant to the audience.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the daysales as influence

Everyone is either selling an idea, selling themselves, selling a product, or a service, even if you think it’s a bad word or not.

Colin CogginsAmerican sales professor, entrepreneur, and co-author of The Unsold MindsetSource: What we can learn from great salespeople (w/ Colin Coggins)

Quote of the dayadvantage through differentiation

There is no such thing as a commodity.

Theodore LevittGerman-born American economist and Harvard Business School professorSource: Marketing Success Through Differentiation—of Anything

Principle of the day

Unintended consequences

Unintended consequences can undermine an intended effect; test reactions and side effects before a campaign.

Robert K. MertonAmerican sociologist who wrote about unintended consequences of social actionSource: Unintended consequences

Quote of the daybrand definition

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

Seth GodinAmerican author and entrepreneur who writes about marketingSource: define: Brand

Join our newsletter

The most important marketing news, analyses and events — straight to your inbox.

Consents