Red Bull and Good Looking Studio - Branding Painted on Grass

An unusual project was created during the Red Bull Air Race 2016 held in Spielberg, Austria. Good Looking Studio created the largest Red Bull Air Race logo ever painted on grass, in the history of all events in this series.

Good Looking Studio, a Polish company specializing in hand-painted outdoor advertisements, artistic murals, and wall graphics, once again delivered an unusual branding project for Red Bull. This time, it is the largest Red Bull Air Race logo ever created for any event in the series. This year's record-breaking logo, painted on grass, measures 132 meters wide and 55 meters long. The idea of painting such a large logo on grass is directly tied to the nature of the event — it's an air race, largely filmed from helicopters overhead. This allows for highly visible branding of the title sponsor within the shots, while the grass painting ensures a unique exposure. Red Bull is known for setting high standards, and once again raised the bar for Polish mural experts.

7.5 metric tons of paint and 6 people

Painting such a gigantic logo on a horizontal surface is a major challenge, as you cannot monitor progress or control quality from a distance, unlike vertical surfaces. Only at the end do you get helicopter images and see if everything is perfect," explains Piotr Ruszkowski, Creative Director of Good Looking Studio and project supervisor. On the process of creating this unique grass mural, he says: "Mathematics doesn't lie, and painting a logo of this size is a mathematical-technical task. This year, we used 7.5 metric tons of paint. We work with water-based paints that carry an environmental safety certification. Excellent workflow organization allows our team of six people to complete such a logo in just six days.

Collaboration with a global brand

This is not the first project by Good Looking Studio for Red Bull and the Red Bull Air Race. In 2014 in Gdynia, during the Red Bull Air Race, a logo covering over 1000m² was created. The following year in Austria, in Spielberg, Red Bull entrusted the studio with creating a logo ten times larger — exceeding the size of a football pitch.
Working with a global client like Red Bull is an honor for us. We always believe that the best reference is well-executed work. Thanks to that, we’re already discussing future projects. Besides, it energizes us and reinforces our belief that, as a company, we follow the right values," says Karol Szufladowicz, co-owner of Good Looking Studio, about the collaboration.

Trend of murals on unconventional surfaces

Largest Red Bull Air Race logo painted on grass

The grass mural created for the international Red Bull event fits into an interesting trend of murals created on unconventional surfaces.

Good Looking Studio is the first Polish company to realize such a large international project, and its representatives hope this is just the beginning of an adventure with record-breaking murals on unconventional surfaces.

Summary

Good Looking Studio, a Polish company specializing in hand-painted outdoor advertising, created the largest Red Bull Air Race logo in history — a grass painting measuring 132 meters wide and 55 meters long. The project was developed for the air races in Spielberg, Austria, with the goal of ensuring visible branding in aerial helicopter shots.

A team of six people used 7.5 metric tons of environmentally-safe water-based paint, working through a mathematical-technical method without the possibility of remote progress monitoring. This is not the first collaboration between the studio and Red Bull — in 2014, the company created a logo covering over 1000 m², and the next year, one ten times larger.