Mastercard – Interview with Jerzy Hołub, Marketing Director at Mastercard – MARKETING TALKS
Wywiad•16 April 2024
Mastercard
#Mastercard
ZEN.COM and Mastercard with Messi — "Precision and Control" as the New Language of Fintech
7 May 2026
Mastercard Unveils AI Tool That Could Revolutionize the Shopping Market
Trends•4 December 2023
Mastercard Appoints New General Manager
People•8 May 2023
Mastercard Marketing Director Takes on New Markets
Appointments•22 November 2022
5 Inspiring and Emotional Campaigns from England [Mastercard, Spotify, Nike, McDonalds, Moonpig]
Inspiracje•17 February 2022
Mastercard Appoints New Social Media Agency
Social Media•10 May 2020
Mastercard Launches Tool to Make Life Easier During the Pandemic
News•5 May 2020
MASTERCARD on responsible data processing
Digital•22 November 2019
The 21st Century Obsession and the International Campaigns Fighting It! [Video]
Reklama•21 May 2018
These agencies create surprisingly good graphics!
Inspiracje•26 March 2018
Principle of the day
Goodhart’s law
When a measure becomes a target, it ceases to be a good measure; KPIs should be paired with quality controls and broader context.
Charles GoodhartBritish economist associated with Goodhart’s lawSource: What is Goodhart’s Law?
Quote of the dayrisk
It’s OK to have your eggs in one basket as long as you control what happens to that basket.
Quote of the daydesigning for the customer
You’ve got to start with the customer experience and work back toward the technology—not the other way around.
Principle of the day
Single message
One creative or page should have one primary goal and one dominant message; extra information should support it.
Source: How Users Read on the Web
Quote of the daypurpose of business
The purpose of business is to create a customer.
Is artificial intelligence the future of payments? (report)
Digital•1 March 2017
Subway Launches New Logo. Is Simplicity the New Trend?
Branding•10 August 2016
Mastercard changes logo for first time in 20 years
Branding•18 July 2016
Join our newsletter
The most important marketing news, analyses and events — straight to your inbox.