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Unilever dropped advertising agencies. What it did instead surprised the entire industry

13 April 2026

Quote of the daymarket reconstruction

Market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players.

W. Chan KimSouth Korean-born INSEAD strategy professor and co-creator of the blue ocean conceptSource: What Is Blue Ocean Strategy?

Principle of the day

Reciprocity

People are more likely to reciprocate value received earlier; free value should be real, useful and not covertly coercive.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the dayblue ocean strategy

Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.

W. Chan KimSouth Korean-born INSEAD strategy professor and co-creator of the blue ocean conceptSource: What Is Blue Ocean Strategy?

Quote of the daythe customer as boss

There is only one boss. The customer.

Sam WaltonAmerican entrepreneur and founder of WalmartAttributedView profile: Walmart

Principle of the day

E-E-A-T

Experience, expertise, authoritativeness and trust help assess content quality; they are not a single magic ranking factor.

GoogleOrganization that develops Google Search and its quality guidanceSource: E-E-A-T and Quality Rater Guidelines

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