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Havas Media Network creates head of AI transformation role, Maria Zalewska takes the job

24 September 2026

Quote of the dayquality conformance

Quality is conformance to requirements.

Philip CrosbyAmerican quality manager and author of the zero-defects conceptAttributed

Principle of the day

Social proof

Under uncertainty, people observe others’ behavior; social proof must be truthful, current and relevant to the audience.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the daypositioning

The ultimate marketing battleground is the mind, and the better you understand how the mind works, the better you’ll understand how positioning works.

Jack TroutAmerican marketing strategist, co-creator of positioningAttributed

Quote of the dayvalues and loyalty

If people believe they share values with a company, they will stay loyal to the brand.

Howard SchultzAmerican entrepreneur and former Starbucks CEOAttributedView profile: Starbucks

Principle of the day

Occam’s razor

Do not multiply explanations beyond necessity; prefer the simplest explanation consistent with the evidence, but do not replace testing with simplicity.

William of OckhamMedieval philosopher and logician associated with this methodological principleSource: Brzytwa Ockhama

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