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The Future of Marketing: 2025–2028 Predictions According to Gartner

20 November 2024

Principle of the day

The long tail

A broad catalog of many niche products can create substantial aggregate demand; the platform must reduce discovery costs.

Chris AndersonAmerican author and former editor-in-chief of WiredSource: The Long Tail

Quote of the dayquality responsibility

Quality is everyone’s responsibility.

W. Edwards DemingAmerican statistician and quality-management expertAttributed

Quote of the daycustomers as advocates

Customers who love you will market for you more powerfully than you can possibly market yourself.

Jeanne BlissAmerican customer-experience expert and author on loyaltyAttributed

Principle of the day

Social proof

Under uncertainty, people observe others’ behavior; social proof must be truthful, current and relevant to the audience.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the dayconsistency in content marketing

If you put out great content, you will be found. Stick with it.

Gary VaynerchukAmerican entrepreneur, author, and digital content creatorSource: Gary Vaynerchuk Puts the Social in Social Media

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