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26 September 2023

Quote of the daymarkets as conversations

Markets are conversations.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

Principle of the day

Reversible decisions

Make reversible decisions quickly with sufficient data; irreversible decisions require deeper analysis.

Source: Amazon leadership principles and long-term decision making

Quote of the dayconsumer trust

When consumers know that a company is acting in their best interest, it sets the foundation for deeper and more meaningful connections.

Amaryllis LiampotiGreek marketing and digital-transformation expertSource: Love, trust and marketing in the age of AI

Quote of the daystrategic positioning

Strategy is the creation of a unique and valuable position, involving a different set of activities.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

Principle of the day

Strategic choice

Strategy requires choices and trade-offs; a company trying to be everything to everyone loses a clear position.

Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage

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