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Appointments

Appointments

New Business Director at Havas PR!

25 January 2021

Principle of the day

Law of proximity

Elements perceived as close are interpreted as belonging to the same group; layout should reflect information logic.

GestaltA school of psychology whose principles influenced visual designSource: Law of Proximity

Quote of the daycustomer knowledge

People in networked markets have figured out that they get far better information and support from one another than from vendors.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

Quote of the daynetworked markets

The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

Principle of the day

Pareto principle (80/20 rule)

The Pareto principle states that a minority of causes often accounts for a majority of effects; in marketing, identify the customers, channels and actions with the greatest impact.

Vilfredo ParetoItalian economist associated with the 80/20 principleSource: Applying the Pareto Principle in Your Marketing—the 80/20 Rule

Quote of the daychange

Some people don’t like change, but you need to embrace change if the alternative is disaster.

Elon MuskFounder of SpaceX and CEO of TeslaAttributedView profile: Tesla

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