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Appointments

Appointments

Eurozet Appoints New Marketing Director

27 September 2023

Quote of the daystrategic differentiation

Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

Principle of the day

Anchoring effect

The first salient number can influence later judgments; reference prices must be truthful and communicated fairly.

Daniel Kahneman and Amos TverskyPsychologists whose work on heuristics influenced behavioral economicsSource: Anchoring

Quote of the daystrategy

The best way to predict the future is to create it.

Peter DruckerAustrian-American management thinkerAttributed

Quote of the daymindset

You can have anything you want if you will give up the belief that you can’t have it.

Robert AnthonyAmerican self-help authorAttributed

Principle of the day

Reciprocity

People are more likely to reciprocate value received earlier; free value should be real, useful and not covertly coercive.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

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