PUBLICIS GROUPE POLSKA – One Promotion, Two Hot Areas
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Quote of the daystrategy
The best way to predict the future is to create it.
Principle of the day
Retention
Growth is more durable when new customers remain active; analyze cohort retention, not only acquisition volume.
Quote of the daydemand creation
In blue oceans, demand is created rather than fought over.
Quote of the dayaccuracy of information in PR
…to supply the press and public of the United States prompt and accurate information concerning subjects which it is of value and interest to the public to know about.
Principle of the day
Build–measure–learn loop
Build an experiment, measure behavior, learn, and decide whether to persevere, pivot or stop.
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