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Michał CzerwińskiCo-Founder & CEO · SIP Next Generation Drinks

WHO IS WHO

Michał Czerwiński

Co-Founder & CEO at SIP Next Generation Drinks

01 / 03
01WHO IS WHO02Company03In the news

WHO IS WHO

Michał Czerwiński — key information

SIP Next Generation DrinksCompany
Co-Founder & CEOPosition
PolandCountry
FMCG / beveragesIndustry
FoodWellCCO / Vice President
Purella SuperfoodsCo-Founder & CEO
Laudon ConsultingBusiness Growth Advisor
InDreamsFounder & Member of the Board

WHO IS WHO

Profile

Michał Czerwiński

Co-Founder & CEO · SIP Next Generation Drinks

Company

Michał Czerwiński works at

01

Career

Career milestones

Key moments in the career of Michał Czerwiński.

  1. 2018

    January: Business Growth Advisor, Laudon Consulting

  2. 2022

    October: CCO / Vice President of FoodWell (Bakalland + Purella)

  3. 2023

    Ends tenure as CEO of Purella Superfoods

  4. 2024

    Leaves FoodWell

  5. 2026

    February: co-founder and CEO of SIP Next Generation Drinks

Did you know?

Trivia about Michał Czerwiński

Stories and details from the Mediarun newsroom archive.

  1. Trivia 1

    SIP Next Generation Drinks' mission is “Good Inside Cool Outside”.

  2. Trivia 2

    His new company's own brand is called SIP Happens.

  3. Trivia 3

    His LinkedIn motto: “Nothing great is built alone”.

Decisions

Key decisions

  • 2018
    Growth advisory

    Became Business Growth Advisor at Laudon Consulting.

  • 2022
    Merger with Bakalland

    Led Purella Superfoods through a merger with Bakalland, creating FoodWell.

  • 2026
    SIP Next Generation Drinks

    Co-founded a functional-drinks company and Polish distributor of XO.

In brief

Key facts

  • 01
    Co-founder and CEO of SIP Next Generation Drinks since Feb 2026
  • 02
    Co-founder and CEO of Purella Superfoods (2015–2023)
  • 03
    Led the Purella–Bakalland merger that created FoodWell
  • 04
    CCO / Vice President of FoodWell (2022–2024)
  • 05
    Business Growth Advisor at Laudon Consulting (2018–2022)

Sources

Data sources

  • —
    linkedin.com/in/michal-czerwinski-385bba11/
  • —
    portalspozywczy.pl/owoce-warzywa/wiadomosci/michal-czerwinski-prezes-purella-superfoods-

Michał Czerwiński

Biography

Michał Czerwiński has been co-founder and CEO of Warsaw-based SIP Next Generation Drinks since February 2026.

The company develops and distributes functional drinks in Europe: its own SIP Happens brand, a functional tea platform, and exclusive Polish distribution of XO.

He was previously co-founder and CEO of Purella Superfoods, which he led through a merger with Bakalland that created FoodWell; he was responsible for strategy, negotiations and integration.

He then served as CCO and vice president of FoodWell, and from 2004 to 2015 he founded and sat on the board of incentive-travel company InDreams.

He specialises in turnarounds and profitable growth built on brand equity, and in healthy and functional food.

Mentions

Mentioned in Mediarun news

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