Skip to content

All news

All news

Programmatic Is Growing Stronger! The Future of Marketing Is Coming

30 May 2017

Principle of the day

Pareto principle (80/20 rule)

The Pareto principle states that a minority of causes often accounts for a majority of effects; in marketing, identify the customers, channels and actions with the greatest impact.

Vilfredo ParetoItalian economist associated with the 80/20 principleSource: Applying the Pareto Principle in Your Marketing—the 80/20 Rule

Quote of the daystrategic differentiation

Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

Quote of the dayactivity fit

Competitive advantage grows out of the entire system of activities.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

Principle of the day

Mobile first

If most users are mobile, design and test the mobile experience as the baseline, not as an afterthought.

Source: Responsive web design basics

Quote of the dayplanning

Plans are nothing; planning is everything.

Dwight D. Eisenhower34th U.S. President, Supreme Allied Commander in EuropeAttributed

Join our newsletter

The most important marketing news, analyses and events — straight to your inbox.

Consents