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Consumers Think Smaller Brands Try Harder! [Report]

23 June 2017

Quote of the dayrepeat customers

Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.

Walt DisneyAmerican entrepreneur, animator, and co-founder of The Walt Disney CompanyAttributedView profile: Disney

Principle of the day

Fitts’s law

The time to reach a target depends on its size and distance; important interface elements should be easy to point at and click.

Paul FittsAmerican experimental psychologist associated with Fitts’s lawSource: Fitts’s Law and Its Applications in UX

Quote of the daymindset

I’d rather be optimistic and wrong than pessimistic and right.

Elon MuskFounder of SpaceX and CEO of TeslaAttributedView profile: Tesla

Quote of the daypublic-relations communication

Public Relations does not relate to the public.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

Principle of the day

Minimum viable product

Test the most important assumption first with the smallest solution that can produce credible user data.

Eric RiesAmerican entrepreneur and author of the Lean Startup conceptSource: The Lean Startup Principles

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