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Think You Know Everything About Audio Advertising? These Formats Will Surprise You

26 February 2026

Quote of the daybrand definition

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

Seth GodinAmerican author and entrepreneur who writes about marketingSource: define: Brand

Principle of the day

Differentiation

Advantage comes from delivering value differently or at lower cost than competitors; difference without value is not enough.

Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage

Quote of the daychange

Some people don’t like change, but you need to embrace change if the alternative is disaster.

Elon MuskFounder of SpaceX and CEO of TeslaAttributedView profile: Tesla

Quote of the dayinnovation

Because the people who are crazy enough to think they can change the world are the ones who do.

Steve JobsCo-founder of Apple · Apple’s “Think Different” campaign (1997)AttributedView profile: Apple

Principle of the day

Strategic choice

Strategy requires choices and trade-offs; a company trying to be everything to everyone loses a clear position.

Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage

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