COMARCH ERP - Pilot of a solution that will change accountants' work has launched
Digital•15 April 2026
All news
All news
TOP 5 ads that kept Great Britain glued to the TV
16 April 2026
Affiliate Marketing - How Gymshark and Olaplex Built Empires on Influencers?
Social Media•14 April 2026
Unilever dropped advertising agencies. What it did instead surprised the entire industry
Social Media•13 April 2026
META - Global rollout of Meta AI assistant
Social Media•9 April 2026
Marketing 2026: AI Agents, Micro-Communities and the End of the 'Vanilla Content' Era — Here's What's Changing the Industry
Digital•7 April 2026
ChatGPT for Marketers – 50 Prompts That Will Transform Your Work
Digital•3 April 2026
Jokes That Build Brands: How Big Companies Earn Millions of Impressions on April Fools' Day
Curiosities•1 April 2026
PR CALLING hires "LinkedIn #1 in Poland"
Public Relations•1 April 2026
SPRITE - "It's That Fresh" is the new brand identity for Gen Z
Marketing•31 March 2026
BMW – Campaigns That Changed the Automotive Industry
Marketing•27 March 2026
Principle of the day
Scarcity
Limited availability can increase perceived value, but scarcity claims must not be false.
Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion
Quote of the daygrowth
You are the only person on earth who can use your ability.
Quote of the dayquality leadership
The job of management is not supervision, but leadership.
Principle of the day
The long tail
A broad catalog of many niche products can create substantial aggregate demand; the platform must reduce discovery costs.
Chris AndersonAmerican author and former editor-in-chief of WiredSource: The Long Tail
Quote of the dayadvantage through differentiation
There is no such thing as a commodity.
COCA-COLA - One Move That Changed the Rules of Global Marketing
Marketing•26 March 2026
Dating Apps in 2025: Love for Sale. "They've Become a People Exchange, Not a Tool for Meeting"
Curiosities•24 March 2026
MICROSOFT – Your Job in AI's Crosshairs: The Report That Changes Everything
Marketing•24 March 2026
Emotional Marketing – Why Emotions Sell Better Than Facts
Marketing•20 March 2026
Algorithms Rule Your Feed. You Just Scroll
Social Media•19 March 2026
META Spends 600 Billion. Its Employees Pay the Price
People•18 March 2026
Jobs of the Future: Eight Roles Companies Are Quietly Fighting Over Right Now
Career•17 March 2026
META - New definition of click attribution changes the rules of the game in digital marketing
Marketing•16 March 2026
PUBLICIS GROUPE POLSKA – One Promotion, Two Hot Areas
People•16 March 2026
Group One: Three appointments that could reshape the communications market.
People•4 March 2026
AI Agents Are Taking Over Marketing - "It's Not a Tool, It's a New Team Member."
Marketing•3 March 2026
Porsche Polska picks GONG after agency review
Pitches•27 February 2026
What's Happening at SEC Newgate CEE – Who Will Lead the Agency's New Strategy?
Marketing•26 February 2026
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