Top 5 Marketing Campaigns of Q3 2022
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Quote of the daystrategic quality
Where is quality made? Quality is made in the boardroom.
Principle of the day
Strategic choice
Strategy requires choices and trade-offs; a company trying to be everything to everyone loses a clear position.
Quote of the daybrand definition
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
Quote of the dayconsumer choice
The more options there are, the easier it is to regret anything at all that is disappointing about the option that you chose.
Principle of the day
Retention
Growth is more durable when new customers remain active; analyze cohort retention, not only acquisition volume.
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