7 Ways to Increase Your Instagram Reach
Guides•21 July 2022
Marketing
Marketing
MERCEDES-BENZ with an original project
15 August 2022
International Debt Collection: Which Country Is the Hardest to Recover Debts From?
Marketing•27 June 2022
Tesla CEO's Controversial Statement on Remote Work and Colliers Expert Commentary [CASE STUDY]
Marketing•24 June 2022
New Trends in Marketing
Marketing•8 June 2022
Will CDs Disappear in the Age of Streaming Services?
Trends•16 May 2022
Google has awarded its tender!
Marketing•25 April 2022
Instagram Reels - avoid these 5 mistakes!
Marketing•20 April 2022
Marketing Communication Trends 2022/2023
Marketing•10 April 2022
Major Merger and the Creation of a Leading Player in the Global Media and Entertainment Market
Marketing•10 April 2022
3 unconventional advertising campaigns [The North Face, Samsung, Dal.komm café]
Marketing•10 April 2022
Quote of the daystrategic differentiation
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
Principle of the day
Differentiation
Advantage comes from delivering value differently or at lower cost than competitors; difference without value is not enough.
Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage
Quote of the daychange
Some people don’t like change, but you need to embrace change if the alternative is disaster.
Quote of the dayvalues and loyalty
If people believe they share values with a company, they will stay loyal to the brand.
Principle of the day
Jobs to be done
A customer hires a product to do a job in a context; study the situation and desired progress, not only demographics.
Clayton ChristensenAmerican innovation researcher and Harvard Business School professorSource: Know Your Customers’ “Jobs to Be Done”
What Will Replace Logos and 2D Graphics in Marketing Communication?
Marketing•28 March 2022
What Does a Good Marketing Brief Look Like? [GUIDE]
Marketing•27 March 2022
How to Spot Fake News
Marketing•23 March 2022
Top 5 food-focused advertising campaigns - Burger King, Lay's, Doritos, Goldfish, Vosgienne
Marketing•23 March 2022
How Much Does a Media Specialist Earn?
Marketing•16 March 2022
3 Heartbreaking Social Campaigns from Canada, France, and Italy
Marketing•15 March 2022
INSTAGRAM - Do Hashtags Work? How to Increase Your Reach on Instagram and Facebook?
Guides•7 March 2022
[ANALYSIS]: The Best-Converting Traffic Sources in E-commerce Stores
Marketing•10 August 2021
Marketer Expectations vs Reality
Marketing•6 August 2021
e-Commerce and Online Video Are Driving Advertising Spend!
Marketing•26 July 2021
10 Most Interesting Examples of Guerrilla Marketing
Inspiracje•22 July 2021
REPORT: Polish TikTok Users Under the Microscope!
Marketing•12 July 2021
Smart Acquires Video Ad Buying Platform
Marketing•9 July 2021
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