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Political influencers more influential than brands

29 April 2021

Principle of the day

Occam’s razor

Do not multiply explanations beyond necessity; prefer the simplest explanation consistent with the evidence, but do not replace testing with simplicity.

William of OckhamMedieval philosopher and logician associated with this methodological principleSource: Brzytwa Ockhama

Quote of the dayactivity fit

Competitive advantage grows out of the entire system of activities.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

Quote of the daychange

It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.

Leon C. MegginsonAmerican management professor · a paraphrase of his 1963 lecture, often misattributed to DarwinAttributed

Principle of the day

Blue ocean strategy

Seek uncontested market space by increasing buyer value while changing the cost structure.

W. Chan Kim and Renée MauborgneAuthors of the blue-ocean strategy conceptSource: What is Blue Ocean Strategy?

Quote of the daypositioning

The ultimate marketing battleground is the mind, and the better you understand how the mind works, the better you’ll understand how positioning works.

Jack TroutAmerican marketing strategist, co-creator of positioningAttributed

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