End of an Era: Nike Ends Partnership with Superstar
Marketing•17 January 2024
Marketing
Marketing
Deichmann concludes media campaign tender
17 January 2024
ADAMED with a Spot Created by Artificial Intelligence
Marketing•12 January 2024
NESTLÉ WATERS appoints new Business Executive Officer
Marketing•8 January 2024
New Bank Millennium Ad Featuring Radosław Kotarski Promotes Innovative Mobile Banking
Marketing•18 December 2023
The Best Christmas Ads Airing in Poland This Year! [TOP 10]
Marketing•14 December 2023
ANTYRADIO launches its biggest advertising campaign since 2016
Marketing•7 November 2023
Coca-Cola Unveils New Christmas Ad
Marketing•6 November 2023
YouTube raises Premium price
Marketing•2 November 2023
New MOTOROLA Campaign with Exceptional Ambassadors
Marketing•23 October 2023
adidas Originals Campaign Featuring Famous Polish Rapper
Marketing•10 October 2023
Quote of the dayrisk
It’s OK to have your eggs in one basket as long as you control what happens to that basket.
Principle of the day
Unintended consequences
Unintended consequences can undermine an intended effect; test reactions and side effects before a campaign.
Robert K. MertonAmerican sociologist who wrote about unintended consequences of social actionSource: Unintended consequences
Quote of the dayaction
Procrastination is the natural assassin of opportunity.
Quote of the dayresponsible technology
You need to steward good tech. Put bluntly, you need to manage the upsides and the downsides of technology at the same time.
Principle of the day
Reciprocity
People are more likely to reciprocate value received earlier; free value should be real, useful and not covertly coercive.
Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion
Philips Launches Campaign Across 19 Markets, Created in Poland!
Marketing•29 September 2023
GLOVO and FOODSI Join Forces for a Joint Campaign
Marketing•28 September 2023
ANSWEAR concludes tender
Pitches•27 September 2023
INSTAGRAM Stories - Which Mistakes to Avoid? [GUIDE]
Guides•22 September 2023
Coca-Cola taps AI
Marketing•13 September 2023
ChatGPT for Beginners [GUIDE]
Guides•7 September 2023
6 Best Font Websites for Your Website!
Marketing•1 September 2023
Shrinkflation – What Is It and How Does It Threaten Marketers?
Marketing•30 August 2023
Content Marketing in the AI Era: A New Age of Personalised Communication
Trends•2 August 2023
Havas Unveils New Global Visual Identity
Marketing•13 July 2023
3 offices worldwide: How Warsaw Creative breaks marketing conventions
Curiosities•10 May 2023
INVEST KOMFORT Launches Innovative Campaign
Marketing•26 April 2023
MULLENLOWE Hires New Creatives
Career•22 August 2022
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