Skip to content
Beta

Marketing

Marketing

Merger of Giants – A New Global Advertising Leader?

20 January 2025

Principle of the day

Unintended consequences

Unintended consequences can undermine an intended effect; test reactions and side effects before a campaign.

Robert K. MertonAmerican sociologist who wrote about unintended consequences of social actionSource: Unintended consequences

Quote of the dayadvantage through differentiation

There is no such thing as a commodity.

Theodore LevittGerman-born American economist and Harvard Business School professorSource: Marketing Success Through Differentiation—of Anything

Quote of the dayrelationships online

Companies can now communicate with their markets directly. If they blow it, it could be their last chance.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

Principle of the day

Segmentation

Different segments have different needs, barriers and triggers; one message for everyone usually loses relevance.

Source: Market segmentation

Quote of the daychange

To improve is to change; to be perfect is to change often.

Winston ChurchillPrime Minister of the United Kingdom, Nobel laureate in literatureAttributed

Join our newsletter

The most important marketing news, analyses and events — straight to your inbox.

Consents