COCA-COLA - One Move That Changed the Rules of Global Marketing
Marketing•26 March 2026
Marketing
Marketing
BMW – Campaigns That Changed the Automotive Industry
27 March 2026
MICROSOFT – Your Job in AI's Crosshairs: The Report That Changes Everything
Marketing•24 March 2026
Emotional Marketing – Why Emotions Sell Better Than Facts
Marketing•20 March 2026
META - New definition of click attribution changes the rules of the game in digital marketing
Marketing•16 March 2026
AI Agents Are Taking Over Marketing - "It's Not a Tool, It's a New Team Member."
Marketing•3 March 2026
Porsche Polska picks GONG after agency review
Pitches•27 February 2026
What's Happening at SEC Newgate CEE – Who Will Lead the Agency's New Strategy?
Marketing•26 February 2026
Think You Know Everything About Audio Advertising? These Formats Will Surprise You
Marketing•26 February 2026
Maciej Musiał is the face of Xiaomi's new campaign. What brought them together?
Marketing•9 September 2025
Żabka and American Giant Create In-Pulse – A System Changing Marketing
Marketing•8 September 2025
Quote of the daygrowth
You are the only person on earth who can use your ability.
Principle of the day
Brand consistency
Every touchpoint should reinforce the same brand promise, even when the format and channel differ.
Source: Branding
Quote of the dayadvantage through differentiation
There is no such thing as a commodity.
Quote of the daymobilizing leadership
Leadership is hard to define and good leadership even harder. But if you can get people to follow you to the ends of the earth, you are a great leader.
Principle of the day
Goodhart’s law
When a measure becomes a target, it ceases to be a good measure; KPIs should be paired with quality controls and broader context.
Charles GoodhartBritish economist associated with Goodhart’s lawSource: What is Goodhart’s Law?
10 Films and Series Every Marketer Should Know!
Inspiracje•1 August 2025
MB Motors appoints new marketing manager
Marketing•30 July 2025
[TOP 10] The Best Examples of Guerilla Marketing
Inspiracje•15 June 2025
Why Short Videos Are Conquering Marketing
Social Media•24 April 2025
How to Create Content That Sells?
Guides•16 April 2025
How Much Does Influencer Marketing Really Cost in 2025? New Data, Platforms and Pitfalls
Social Media•2 April 2025
Which Format Sells Best in 2025?
Social Media•26 March 2025
The End of Clickbait?
Marketing•26 March 2025
12 Rules to Strengthen Your Brand on Instagram
Guides•20 March 2025
Stress-Free Shopping – How Is Sensory Marketing Changing Customer Experiences?
Marketing•14 March 2025
Meta - Another Advertising Channel. Louis Vuitton Among First Adopters
Marketing•27 January 2025
Marketing for Gen Beta, Gen Alpha, Gen Z, Millennials, Gen X and Boomers – What Brands Must Know in 2025
Marketing•22 January 2025
The New Generation in Marketing – How Gen Z Is Revolutionizing the Industry
Marketing•22 January 2025
Join our newsletter
The most important marketing news, analyses and events — straight to your inbox.