XTB hires Young & Rubicam for European markets

Young & Rubicam wins XTB’s strategic and creative marketing support across European markets.

Young & Rubicam Poland has won a comprehensive strategic and creative marketing contract awarded by XTB — one of Europe’s largest brokerage firms. XTB provides individual and institutional clients access to the over-the-counter derivatives market. Although a Polish-rooted company, XTB has expanded for years into international markets and is currently active in more than 12 countries across Europe.

Young & Rubicam secures XTB tender

The agency will be responsible for managing communication across all European markets where XTB offers its services. The contract with the agency is open-ended.

Young & Rubicam Poland is a full-service advertising agency with expertise in traditional and digital media.
The Young & Rubicam group also includes: BAV Lab, a consultancy specializing in brand marketing based on results from the world’s largest recurring consumer study, the Brand Asset Valuator, along with expert qualitative analyses; Wunderman, which focuses on database and relationship marketing; Labstore, which provides retail and shopper marketing advisory services; Y&R Mobil, a boutique specializing in mobile solutions; and Raymond, which specializes in content production across both traditional and digital media.

Key clients include: Danone, Żywiec Zdrój, Microsoft, Xerox, Barilla, Ford, XTB, Grupa Maspex, and Shell.

The agency is part of the international Y&R network, which comprises 189 offices in 93 countries worldwide and serves global clients such as Bel Brands, Campbell’s Soup Company, Colgate-Palmolive, Danone, Dell, GAP, Telefonica, and Xerox.

Y&R is part of the world’s largest advertising holding company, WPP.

Summary

Young & Rubicam Poland has won the comprehensive strategic and creative marketing contract for XTB, one of Europe’s largest brokerage firms. The agency will manage communications across all European markets where XTB is present — operating in more than 12 countries. The agreement is open-ended.

XTB provides individual and institutional clients access to the over-the-counter derivatives market. Young & Rubicam Poland is part of the Y&R network with 189 offices in 93 countries, and the entire group is part of the WPP advertising holding. The agency’s client portfolio includes Danone, Microsoft, Ford, and Shell.