Stratosfera joins Deloitte

Sales and marketing are at the center of boardroom attention, as companies aim to maintain strong brand health and launch new products in response to quickly evolving consumer needs. Rapid changes brought by new technologies, digital media spaces, multi-channel interactions, and trends in customer relationship building present many challenges.

Deloitte joins forces with Stratosfera

– We want to deliver solutions that best respond to these challenges, and therefore we have decided to combine forces with people known for their inspiring approach to the toughest brand-building and development problems. We are confident in the fit and complementarity of our competencies. The combined teams will work closely to fully leverage the best aspects of both organizations and create effective solutions that best meet our clients’ needs – says Zbigniew Szczerbetka, Partner and Leader of Consulting for Central and Eastern Europe at Deloitte. – This marks the beginning of a completely new quality of strategic advisory services in the market – he adds.

Who is Stratosfera

Stratosfera has been operating since 1997. It is the first firm in Poland specializing in brand strategy, marketing innovation, and international cultural analysis. It is also known for its analytical capabilities and forecasting techniques. The Stratosfera team comprises top-tier specialists with international experience in marketing, advertising, psychology, cultural semiotics, and consumer research.

Goals for the coming years

– We are monitoring market trends and believe this is the best moment to think and act boldly. Becoming part of Deloitte offers us the opportunity to enhance our expertise and operate at a larger scale. It is also a chance to expand our service scope by leveraging Deloitte’s advanced technologies and unique analytical tools – says Krzysztof Najder, Managing Partner and co-founder of Stratosfera. – For the coming years, we have set ambitious goals. We aim to become the best in the Central European market and provide our clients with unprecedented scale of support. That’s why we chose Deloitte, the world’s largest consulting firm and market leader in Poland – he adds.

New products and services

After joining Deloitte, the Stratosfera team will work on a suite of innovative products and services, leveraging the strengths of both partners.

– In today’s world, a strong, well-positioned brand is one of a company’s most valuable assets. Together with experts from Stratosfera, we will help our clients tackle the most demanding challenges and assist them in developing innovative marketing strategies perfectly aligned with their business goals and based on deep market knowledge stemming from years of experience, combined with advanced research techniques for analyzing target customer needs and trends in various categories – concludes Zbigniew Szczerbetka.

Concepts from the article

Stratosfera joins Deloitte – new products and services

Marketing. A set of activities aimed at understanding customer needs, building offer value, communication, acquiring customers, and measuring results. Includes strategy, research, branding, media, campaigns, sales, and analytics.

Why it matters: It brings order to the whole process: from understanding the customer, through the offer and communication, to measuring results. Good marketing starts before advertising — with the product, pricing, and distribution.

When to apply: Continuously, as a company function — not a one-off action: research, strategy, campaigns, analysis, iteration.

Risk of neglecting: Without strategy, marketing reduces to random promotional actions — lots of traffic, little direction, and results that can’t be replicated.

Summary

Stratosfera, the first firm in Poland specializing in brand strategies, marketing innovation, and international cultural analysis, joins Deloitte. The combined teams will create innovative products and services, bringing together Stratosfera’s expertise in forecasting and consumer research with Deloitte’s advanced technologies and analytical tools.

Krzysztof Najder, Managing Partner and co-founder of Stratosfera, outlines ambitious goals for the coming years – becoming a leader in the Central European market. Zbigniew Szczerbetka from Deloitte describes the collaboration as the beginning of a new quality of strategic advisory services in Poland.