MSL WARSAW rebrands as Publicis Consultants

MSL WARSAW rebrands as Publicis Consultants, emphasizing its close collaboration with advertising agencies within the Publicis Group in Poland. Joanna Kwiatkowska – Carbol will lead the agency. Starting in November, the agency MSLWARSAW changed its name to Publicis Consultants. The rebranding highlights closer collaboration with Publicis Worldwide, Saatchi & Saatchi, and Leo Burnett, advertising agencies belonging to the Publicis Group’s portfolio in Poland. Joanna Kwiatkowska – Carbol, who has been with the agency for a year and in the PR industry for over 14 years, has assumed the role of Acting Managing Director. She has led numerous award-winning campaigns, earning recognition at major European industry awards. Her expertise spans corporate and product PR, crisis communications, and Investor Relations.

- Over the past few years, we’ve gained experience in aligning communication efforts with specific organizational goals. Our collaboration with sister advertising agencies is growing stronger, enabling us to deliver innovative solutions for building brand awareness and managing reputation – said Joanna Kwiatkowska – Carbol, Acting Managing Director of Publicis Consultants.

PUBLICIS CONSULTANTS Building engagement means building relationships between brands and consumers, creating content that drives business or institutional value. Publicis Consultants integrates all aspects of communication, content, and expert knowledge, including media relations, reputation management, communication strategy development, crisis management, and employer branding. PART OF PUBLICIS GROUP Publicis Consultants belongs to the Publicis Group, the world’s third-largest communications network, offering a full range of services and capabilities: traditional and digital advertising, public affairs, events, media buying, and specialized communication. Key brands within the group include Leo Burnett, MSLGROUP, PHCG (Publicis Healthcare Communications Group), Publicis Worldwide, Rosetta, Saatchi&Saatchi, and VivaKi – the Group’s main media and digital accelerator, comprising Digitas, Razorfish, Starcom MediaVest, and ZenithOptimedia. Publicis Group operates in 104 countries and employs 53,000 top-tier specialists.