Mobilegeddon and VR as top trends of 2015. Further expansion of beacon technology, growing significance of content marketing, and popularization of cognitive technologies—this is what to expect in 2016.
Mobilegeddon and Google's algorithm change
We are living in the mobile era and have grown accustomed to it. Yet, don’t forget that mobile is not merely a small computer in your pocket, but a concept that is reshaping human habits. Undoubtedly, one of the most important dates in 2015 was April 21. On that day, Google changed its search algorithm to promote websites optimized for mobile devices, while weakening the rankings of those that are not. Google's actions are logical. Since the beginning of the previous year, mobile traffic had already surpassed desktop traffic on the most mature markets, and by the recent holidays, this trend had spread globally.
VR in 2016
In 2016, we’ll enter the era of virtual reality (VR). Goggles popularized by Oculus Rift and Google Cardboard will gain consumer acceptance this year. According to Deloitte, the market value will reach one billion dollars for the first time, with 70% stemming from hardware sales and 30% from content sales.
Beacons gain importance
One of the most important global trends in mobile marketing today are beacons. What was once just a theory became reality in 2015. Currently, we observe a true surge of proximity marketing projects in Poland. Beacons have taken root primarily in retail, gastronomy, and the event industry. Looking at international deployments, in 2016 we can expect further expansion of this technology, with new sectors including transport, medicine, and broad logistics coming into play.
