Mindshare Poland’s client roster will expand to include Ubisoft—one of the world’s leading producers, publishers, and distributors of computer games. Starting January 2016, Mindshare will be responsible for comprehensive media services for the maker of hits such as Assassin’s Creed and Far Cry. The agency’s responsibilities will include developing media strategies, planning, procurement, and optimization for Ubisoft in Poland.
– The new year promises to be exceptionally busy for us. Ubisoft is another major conglomerate for which we will soon begin media activities. We are very pleased that in 2016 we enter the year with the opportunity to handle exciting new projects and significant media budgets– comments Adrian Kawecki, President of Mindshare Poland.
Ubisoft chooses Mindshare for 2016
The media agency Mindshare Poland will be responsible for developing strategies, planning, procurement, and optimization of Ubisoft’s product campaigns in Poland. The team led by Anna Bieńkowska, Director, Client Leadership, Mindshare Poland, will implement the producer’s campaigns across all media types.
Who is Ubisoft
Ubisoft is one of the largest independent video game publishers. According to 2014 data, Ubisoft ranked third in Europe and the United States. The French-based company currently has offices worldwide—including in Poland. Among its flagship products, highly valued by computer game fans, are series such as Rayman, Far Cry, Assassin’s Creed, and Just Dance.
About Mindshare Poland
About Mindshare Poland
Mindshare Poland is an office of the global media agency Mindshare, headquartered in London, delivering comprehensive advertising strategies for both international corporations and regional or local businesses operating in various global markets. Mindshare combines specialists in media strategy development, media planning and buying, and campaign implementation across four agency divisions: Business Planning, Exchange, Invention, and Client Leadership. Mindshare Poland is a pioneer in planning and executing activities in new media—being among the first in the Polish market to establish an interactive division (initially named MS Interaction, now Invention), specializing in online campaigns and custom advertising solutions in emerging media. Mindshare Poland co-founded GroupM, the world’s largest media buying organization, enhancing competitive advantages and benefits for clients in the Polish market.
Summary
Starting January 2016, Mindshare Poland will take over comprehensive media services for Ubisoft in Poland—from strategy and planning to procurement and campaign optimization across all media types. The campaigns will be managed by Anna Bieńkowska’s team (Director, Client Leadership), while President of Mindshare Poland, Adrian Kawecki, highlights significant media budgets as a key element of the strategy for the new year.
Ubisoft is one of the largest independent video game publishers, ranking third in Europe and the United States according to 2014 data. Its portfolio includes the Rayman, Far Cry, Assassin’s Creed, and Just Dance franchises, and the company has offices worldwide—including in Poland.
