Michał Iwański joins Performics as Senior Technology Manager

Michał Iwański at Performics.

New role at Performics

Michał Iwański has joined Performics, the specialized division of ZenithOptimedia Group, taking on a newly created position as Senior Technology Manager. He will be responsible for managing and developing the agency's technology infrastructure, including ad servers and analytics tools. His scope of responsibility also includes dedicated implementation of tools within the agency.

Technology and analytics are key areas of development for us in the coming years, so we are consistently investing in strengthening team competencies in these areas as well as expanding our technological infrastructure. The knowledge and experience Michał brings to the team are a strong support for us in this regard – said Agata Majecka, Chief Digital Officer at ZenithOptimedia Group.

Michał Iwański strengthens ZenithOptimedia Group

Iwański previously worked at OMD, where he was responsible for technological aspects of digital campaigns. Prior to that, at GroupM, he managed technological implementations of Quisma and Xaxis.

Summary

Michał Iwański joins Performics, the specialized division of ZenithOptimedia Group, in a newly created role as Senior Technology Manager. His responsibilities include overseeing the agency's technology infrastructure, including ad servers and analytics tools, as well as dedicated implementations. Agata Majecka, Chief Digital Officer, emphasizes the importance of technology and analytics for company growth and the value of Iwański’s experience.

Iwański moves from OMD, where he handled the technological aspects of digital campaigns, and previously at GroupM, he was responsible for Quisma and Xaxis implementations. This move strengthens ZenithOptimedia’s expertise in martech and adtech.