Intel launches captivating campaign and new marketing strategy (Video, Photo)

Intel launches the "Experience Amazing" campaign, showcasing a new brand philosophy. Its core principle is to highlight solutions and devices used to deliver experiences to users.

As part of the initiative, projects utilizing Intel’s technologies were presented, including the Butterfly Effect Dress, a reimagining of a Beethoven symphony, and a dance performance by Paige Fraser. The company aims to demonstrate how it fulfills its promise of delivering amazing experiences.

Dress reacting to movement and touch

The Butterfly Effect Dress, created by the Turkish design duo Ezra+Tub, is a stunning garment combining modern fashion with technology. The dress responds to movement, body temperature, and touch, powered by a miniaturized Intel Edison board. This fusion of fashion and tech aims to offer an extraordinary experience for users and audiences at fashion shows.

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Beethoven reimagined by Kawehi

Meanwhile, Kawehi, an artist and YouTube star, used Intel’s solutions to create an original interpretation of one of Beethoven’s symphonies.

Experience Amazing campaign: technology that evokes emotions

Dance and RealSense technology

The third art form Intel uses in its new campaign is dance. Paige Fraser tells the story of her life through movement. The RealSense technology enables a multidimensional performance experience.

Live 3D image on model’s face

Real-time 3D mapping was demonstrated by Nobumichi Asai and his studio Wow. For this artist, the canvas is the model’s face. Using advanced technologies powered by Intel processors, Asai creates a dynamic, living image on her face.

Summary

The "Experience Amazing" campaign illustrates Intel’s new brand philosophy, where technology serves to evoke emotions. The company collaborated with artists from diverse fields — from fashion to dance and music.

The Butterfly Effect Dress by Ezra+Tub reacts to movement, body temperature, and touch thanks to a mini Intel Edison board. Kawehi created an original interpretation of a Beethoven symphony, Paige Fraser told the story of her life through dance using RealSense, and Nobumichi Asai from Wow demonstrated real-time 3D facial mapping.