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The Most Ridiculous Ransomware Threats!

7 May 2018

Quote of the daycontent marketing and distribution

Content is King, but Marketing my friend, is the queen.

Gary VaynerchukAmerican entrepreneur, author, and digital content creatorSource: Gary Vaynerchuk Puts the Social in Social Media

Principle of the day

Social proof

Under uncertainty, people observe others’ behavior; social proof must be truthful, current and relevant to the audience.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the dayuncontested market space

It is about creating and capturing uncontested market space, thereby making the competition irrelevant.

Renée MauborgneAmerican INSEAD strategy professor and co-creator of the blue ocean conceptSource: What Is Blue Ocean Strategy?

Quote of the daypositioning

The ultimate marketing battleground is the mind, and the better you understand how the mind works, the better you’ll understand how positioning works.

Jack TroutAmerican marketing strategist, co-creator of positioningAttributed

Principle of the day

Customer lifetime value

Customer acquisition is economically sound when expected relationship margin exceeds acquisition and service costs.

Source: Customer lifetime value

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