Dell launches groundbreaking ads (Video)

Dell has released three new ads, which are part of the "Future Ready" campaign. The campaign launched at the end of 2015 and is based on storytelling that shows how technology helps people in various aspects of life.

Campaign "Future Ready" and agency Y&R

The ads were created by Y&R New York, and their broadcast debut coincided with a sporting event — the World Golf Championships Dell Match Play tournament on the Golf Channel.

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The first, introductory ad tells the story of a girl who, thanks to technological advancements, was able to receive a new heart and start a new life.

Dell once again turned to agency Y&R to continue the series. To maintain consistency in the campaign and short videos, the same production company was used.

Christian Carl, Creative Director at Y&R, explains:

We wanted to create genuine stories in short videos, yet show what connects them — Dell technology. We might not realize it, but it applies to serious matters like heart transplants and everyday things like ordering sushi.

youtube.com/watch

Next chapters of the same story

Dell Future Ready campaign and new Y&R ads

The second ad continues the first — the girl, after her surgery, returns to school, and technology helps her with learning and simple tasks such as checking the school bus schedule.

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The third ad also follows the same story — taking us back in time to its origins.

It’s fair to say that Dell’s use of storytelling is a strong move, effectively showcasing technology that influences people's lives.

Summary

Dell continues its "Future Ready" campaign, launched at the end of 2015, based on storytelling that demonstrates how technology supports people in various life situations. Three new ads were produced by Y&R New York, with broadcasts beginning during the World Golf Championships Dell Match Play tournament on Golf Channel.

The protagonist of the series is a girl who, thanks to technology, underwent a heart transplant and returned to school. Christian Carl, Creative Director at Y&R, emphasizes that the stories are united by Dell technology — from serious matters like heart surgery to everyday activities like ordering sushi.