Danone has joined InDreams’ client portfolio in the sales activation space. The program, named Top Dan, targets Key Distributors. Its main goal is to support business objectives and strengthen partner relationships. The program enables sales management at specific levels and ongoing performance evaluation. 
Thanks to its innovative format, participants have a chance to win amazing rewards designed to effectively boost motivation. The program’s partner is brand BMW. Thanks to the car-upgrade format, the top performers among the best will experience thrilling emotions behind the wheel of premium vehicles.  An additional element in the program is the electronic wallet, where every Danone product sale allows participants to accumulate funds redeemable for exciting rewards.  The program was launched in November. 
- Our decision to choose InDreams was driven by their experience in activating distribution teams and their in-depth knowledge of the FMCG industry, said Michał Czerwiński, founder and co-creator of InDreams, an agency specializing in direct marketing, organizing unique motivational trips, and implementing sales support programs, in an interview with Mediarun.
This makes Danone the latest major FMCG client, joining Coca-Cola, Unilever, and Kompania Piwowarska, to leverage InDreams’ sales activation system.

Summary

The Top Dan program includes sales management at specified levels and continuous performance tracking, with a formula designed to enhance participant motivation. BMW is the program’s partner, offering a car-upgrade experience with premium vehicles.

InDreams is a direct marketing agency specializing in motivational trips and sales support programs. Danone joins other FMCG clients—Coca-Cola, Unilever, and Kompania Piwowarska—using InDreams’ sales activation system.