The star icon used on Twitter to mark favorite posts has been replaced by a heart, sparking dissatisfaction among many users and prompting numerous humorous comments. Several Polish brands, including PZU and o2.pl, also joined the discussion.
The star icon used on Twitter to mark favorite posts has been replaced by a heart, sparking dissatisfaction among many users and prompting numerous humorous comments. Several Polish brands, including PZU and o2.pl, also joined the discussion.
- Unlike the star, the heart is a universal symbol understood across many languages, cultures, and time zones. The heart is more expressive, allowing users to convey a range of emotions and easily connect with others. And in our tests, people loved it. - explain Twitter representatives.
The introduction of the new icon was immediately noted by Polish and international digital and technology-focused services, becoming a topic of user discussions. Most users evaluated the change negatively, explaining they were accustomed to the star, which suited them well. Critical opinions also dominated on blogs. In a gesture of protest against the new symbol, some users posted entries featuring graphics of a broken heart.
Twitter replaced the star with a heart icon, which met with criticism from users and humorous reactions. Twitter representatives argue that the heart is more universal and expressive than the star, and that users loved it in internal tests. The change was reported by both Polish and international tech media, and brands such as PZU and o2.pl joined the debate. Some internet users protested by sharing graphics of a broken heart.
The most important marketing news, analyses and events — straight to your inbox.
Category
Social MediaBe the first to comment on this article.
We use cookies and similar technologies for analytics and personalisation. With your consent we collect, among other things, your activity, device and browser, IP address and the country and internet provider derived from it (profiling), and we remember a referral code from an invitation link for 30 days. We keep the data, including IP addresses, for as long as it is needed for statistics and site security. Details: privacy policy.