Paysafecard strengthens international presence. Paysafecard is a leading global provider of prepaid online payment solutions and part of Paysafe Group Plc., which has summarized its recent 12-month activities.
12 million users worldwide, expansion into new markets
– including product launches in Kuwait, the first market in the MENA region – and presence in over 500,000 sales points are the key achievements of paysafecard over the past year. According to company data, the average transaction amount is 24 EUR, while the average monthly active user base grew to over 2 million.
Expansion into new markets
Last year was a turning point for paysafecard. The company expanded into new markets and launched new solutions in countries where it was already present. Among the key achievements in 2015:
- expansion into New Zealand, Kuwait, and Saudi Arabia – prepaid paysafecard PINs are now available in 42 countries across 5 continents – Europe, Australia, Asia, North, and South America,
- introduction of new solutions in the Turkish market,
- presence in over 500,000 sales points worldwide,
- accessibility of products in thousands of online stores offering computer games, game add-ons and updates, as well as other digital goods such as films and music.
Paysafecard prepaid payments available in 42 countries
„The intensification of our solutions in new markets and the rapidly growing popularity among users worldwide confirm that paysafecard products, which allow for secure payments without sharing personal data, are now an essential and key element of the digital world. In recent years, the number of transactions using our PINs has grown significantly – reaching 68 million in 2013 and 86 million last year. Our current data confirms that we will maintain this growth trend in 2015 as well. Consumers shopping online expect the highest level of security, which is why they frequently choose our solutions” – says Udo Müller, CEO of paysafecard.
Increasing number of transactions
paysafecard is consistently implementing its 2015–2017 strategic plans, which include developing services in countries where the company is already present, acquiring new business partners, and entering additional markets. The company’s immediate goal is to launch online payment solutions in Georgia and the United Arab Emirates.
Paysafe Group and sponsorship of ESL
In 2015, paysafecard became part of Optimal Payments Group, which in November rebranded as Paysafe Group Plc. In August 2015, the company also began sponsorship activities to support the international electronic sports league ESL (Electronic Sports League). Due to increased user activity, the company invested in marketing and promotion in Poland, Spain, France, and Italy, making it easier for local customers to access information about innovative online payment methods.
Summary
Paysafecard strengthened its international position last year, reaching 12 million users and operating in over 500,000 sales points. The company entered the markets of New Zealand, Kuwait, and Saudi Arabia, with prepaid PINs available in 42 countries across five continents.
Udo Müller, CEO of paysafecard, emphasizes the growth in transaction numbers from 68 million in 2013 to 86 million last year. In 2015, the company joined the Optimal Payments Group, later renamed Paysafe Group Plc, and began a sponsorship partnership with ESL.
