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Lenovo and Intel Support Harvard University

20 November 2019

Principle of the day

Reciprocity

People are more likely to reciprocate value received earlier; free value should be real, useful and not covertly coercive.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the dayhonest advertising

We seriously have to challenge this culture where people are constantly being encouraged to consume stuff and to buy stuff in order for them to look successful or to look happy.

Sylvester ChaukeSouth African agency founder and brand architectSource: What if advertising was honest?

Quote of the daycompany relationships with audiences

Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

Principle of the day

Value before promotion

Provide useful information or solve a problem before asking for attention, data or a purchase.

Source: What is Content Marketing?

Quote of the daycustomer expectations

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.

Richard BransonBritish entrepreneur and founder of Virgin GroupAttributed

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