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Uber Launches New Service – UberX Share Is Here

23 February 2024

Principle of the day

Incrementality

Incremental impact should be assessed against what would have happened without the action; correlation does not prove campaign impact.

Source: Marketing attribution

Quote of the dayauthentic selling

The moment I stopped trying to be a good salesperson and I just started acting human was the moment they started treating me like a human, and they stopped treating me like a salesperson.

Colin CogginsAmerican sales professor, entrepreneur, and co-author of The Unsold MindsetSource: What we can learn from great salespeople (w/ Colin Coggins)

Quote of the dayadvantage through differentiation

There is no such thing as a commodity.

Theodore LevittGerman-born American economist and Harvard Business School professorSource: Marketing Success Through Differentiation—of Anything

Principle of the day

Principle of least effort

Users generally choose the path requiring the least effort; content and navigation should match their intent.

George Kingsley ZipfAmerican linguist and philologist associated with Zipf’s lawSource: Laws of UX

Quote of the daynetworked markets

The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

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