Digital Signage is currently one of the most modern forms of promotion in direct sales. It consists of hardware and software enabling creation, publishing, and management of visual content in public spaces. Increasingly and with great success, it is replacing posters, information boards, flyers, and traditional ads. Expanding its Digital Signage segment, Samsung introduces new SMART monitors with Audience Measurement technology.
Advertising adapts to the customer
Samsung Audience Measurement is a technology that can be installed on Samsung LFD screens. It relies on built-in internal monitoring systems that measure movement in front of the monitor. Thanks to the installed camera, it is possible to determine how many and which people are interested in the displayed content. This allows for precise tailoring of content to customers, adjusting the message according to parameters such as gender. For example, in a drugstore, the camera can literally display a different ad for a man—e.g., shaving cream—and another for a woman—makeup. Thanks to this, monitor owners gain the ability to position promotional content with exceptional accuracy.
- Audience Measurement technologies have existed on the market for several years, but are not widely used due to very high investment costs. Taking this into account, Samsung ensured its system is widely accessible at an affordable price. Moreover, the entire system is scalable: clients purchasing a monitor and the MagicInfo content management system can additionally, based on their needs, buy a camera equipped with appropriate software and licensing. The system is very easy and intuitive to use, and the installation process is exceptionally quick—taking 2 to 3 hours — shares Paweł Zaworski, Business Development Manager at Samsung.
Intelligent Samsung technology
Camera range and capabilities
Smart Samsung monitors with Audience Measurement technology
Audience Measurement recognizes people passing by the screen from a distance of 5 meters. Besides previously mentioned information about gender and number of individuals who interacted with the content displayed on the screen, the cameras also record the duration of contact with that content. The camera can analyze the above data in hourly, daily, weekly, and monthly contexts. All data is stored on the MagicInfo server.
The camera operates via the Samsung MagicInfo system, which is used to manage content displayed on LFD screens, and is installed directly on the monitor using adhesive tape with a special hook, protecting it from falling or breaking.
It's worth noting that monitors and cameras do not store user information, thus eliminating issues related to copyright and image rights.
SMART Signage is a rapidly growing area, so Samsung is expanding its comprehensive business offering in this segment. Offices, stores, service salons, restaurants, airports, train stations—these are just some of the places where Audience Measurement will find broad application.
Summary
Samsung introduces SMART monitors with Audience Measurement technology, which measures movement in front of the screen and enables advertising to be tailored by gender and number of viewers. The system is based on a camera installed on LFD monitors and managed via the MagicInfo platform. It recognizes people passing by from 5 meters away, records contact duration with content, and analyzes data on an hourly, daily, weekly, and monthly basis.
The complete system is scalable—the camera can be purchased as needed, and installation takes 2 to 3 hours. Cameras do not store user data, eliminating concerns related to image rights and copyright. Applications include offices, stores, airports, and train stations.
