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MasterCard zones at festivals feature creative tech

The Orange Warsaw Festival concluded on Sunday. The fun extended beyond the main stage into MasterCard’s special zone, where visitors could shop via MasterPass Pop Up Store or participate in an interactive game using EEG technology. Both projects were created by Isobar, part of Dentsu Aegis Network Polska.
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#Technologies#MasterCard#Isobar#Dentsu Aegis Network Polska#Orange Warsaw Festival#Festiwale
Magda Śleziak
19 July 2015• 1 min read
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Kreatywna technologia wspiera strefy MasterCard na festiwalach
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EEG game with MasterCard logo

Using EEG (electroencephalography) technology, an interactive game was created, allowing participants to win gadgets. Isobar designed an interactive installation featuring two colorful balls — through an app, the balls could physically combine to form the MasterCard logo. Participants wore a special headset that measured their concentration level. The more focused the player, the faster the balls moved toward each other. Over 550 people took part in the challenge.

MasterPass Pop Up Store

MasterPass Pop Up Store is an interactive retail display featuring clothing by independent Polish designers, allowing customers to purchase selected items from Showroom’s collection using MasterPass technology. The project, created by Isobar Polska, premiered in December 2014 during an event at Galeria Mokotów and at the #Hash Warsaw independent fashion fair.

- MasterCard operates at the intersection of payments, technology, and creativity. We’re delighted to highlight this in unique ways – said Luiza Derek, Marketing Director at MasterCard Europe’s Polish office. – We’re pleased that music fans enthusiastically participate in our events. Thanks to them, festival-goers take away more than just musical memories – she added.

Creative technology in MasterCard zones

This year, Isobar will support MasterCard zones at Open’er Festival in Gdynia and Off Festival in Katowice as well.

Summary

Isobar Polska manages the interactive MasterCard zones, where technology meets entertainment. One attraction used EEG to measure concentration — the more focused the player, the faster two colorful balls merged into the MasterCard logo. The challenge attracted over 550 participants.

A separate project, the MasterPass Pop Up Store featuring clothing by independent Polish designers, debuted in December 2014 at Galeria Mokotów and the #Hash Warsaw fair. This year, Isobar will support MasterCard zones at Open’er Festival in Gdynia and Off Festival in Katowice.

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Audio version · ~1:55

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#Technologies#MasterCard#Isobar#Dentsu Aegis Network Polska#Orange Warsaw Festival#Festiwale

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