YouTube and Google Maps lead mobile app usage in Poland

In Poland, YouTube leads the rankings, followed by Facebook, Google Chrome, the Android system browser, and Google Maps.

Top mobile apps in Poland

In all cases, social and video apps dominate the top rankings. Depending on the country, other apps appear alongside them. In Sweden, Spotify — a music streaming service from the country — holds a strong position. The ranking in Russia is particularly interesting, where two popular homegrown services, Vkontakte and Odnoklassniki, appear in the top five.

Rising mobile data consumption

There is a noticeable and continuous increase in data traffic on mobile networks. In the first quarter of 2015, data usage was 55% higher than in the same period in 2014. It’s no surprise that YouTube ranks first in nearly every country surveyed. According to Ericsson’s Mobility Report, by 2020, video will account for approximately 60% of total mobile data traffic.

YouTube dominates in five out of six countries

Top mobile apps in Poland

Poles continue to discover the appeal of smartphone apps. YouTube dominates in five out of the six surveyed countries. The frequent use of Google Maps suggests a more functional and free application of mobile apps — beyond pure entertainment. I believe this is the app users rely on most often for planning daily commutes,” said Oliver Kanzi, CEO of Ericsson in Poland.

The Ericsson Mobility Report provides predictive data, analysis, and insights into mobile traffic, subscriptions, and consumer behavior, helping us understand current trends in network usage and markets within the Networked Society.

Summary

In Poland, the most popular mobile app is YouTube, followed by Facebook, Google Chrome, the Android system browser, and Google Maps. The study covered six countries, and YouTube leads in five — except where local services are stronger, such as Spotify in Sweden or Vkontakte and Odnoklassniki in Russia.

The growing significance of video is confirmed by mobile traffic data: in the first quarter of 2015, data usage was 55% higher than the previous year. According to Ericsson’s Mobility Report, by 2020, video is expected to account for about 60% of total mobile data traffic.