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VML Recognized as a Strong Performer in Forrester Report

VML among top global digital experience service providers
Karina Chowaniak
2 December 2015• 2 min read
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Forrester Research notes that VML stands out for its excellent experience, vision, and client results.
 
VML was named a "Strong Performer" among global digital experience service providers in the report "The Forrester Wave™: Digital Experience Service Providers, Q4 2015." The report authors highlight that while hundreds of firms offer digital experience services, Forrester Research — one of the world's most renowned, respected, and influential research and consulting firms — invited and qualified only 11 for inclusion in this study, including VML.

 

Additionally, Forrester notes that VML perfectly meets the needs of marketers seeking an agency that delivers deep customer insights and strategically understands brand needs in the digital world. VML received the highest scores in the following categories: strategy, design, service quality, and geographic reach.
 
- We are doubly proud of this result. First, Forrester's analyses are exceptionally thorough. Only the absolute global elite can be included in this study. In each cycle, only a few agencies are ranked among the top providers of comprehensive global services. It’s even more gratifying that VML was included again — says Michał Wolniak, Chief Strategy Officer at VML Poland. - Second, the Polish office played a significant role in this success. Through strategic partnerships with many of our clients, we have developed pan-regional and global best practices for creative and production processes, as well as real-time digital space analytics that other VML offices often use — adds Michał Wolniak.

See also: VML Growing in Strength


 

VML as a Strong Performer in Forrester Report

 

Summary

VML was included in the "The Forrester Wave™: Digital Experience Service Providers, Q4 2015" report among only 11 qualified digital experience service providers, earning the designation "Strong Performer." Forrester Research rated the agency highest in the categories of strategy, design, service quality, and geographic reach.

According to Michał Wolniak, Chief Strategy Officer at VML Poland, the success also has a local dimension — the Polish office developed pan-regional and global best practices in creative, production, and real-time analytics processes, which are used by other offices in the network.

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