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Tenders

#Tenders

Cheetos has awarded its tender!

8 February 2021

Quote of the daycustomer expectations

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.

Richard BransonBritish entrepreneur and founder of Virgin GroupAttributed

Principle of the day

Retention

Growth is more durable when new customers remain active; analyze cohort retention, not only acquisition volume.

Source: Cohort analysis

Quote of the daycustomer orientation

‘What is our business?’ is not determined by the producer but by the customer.

Peter DruckerAustrian-American management thinker and authorAttributed

Quote of the daycommunication

Tell me and I forget. Show me and I may remember. Involve me and I will understand.

XunziConfucian philosopher (3rd c. BC) · in this form also attributed to B. Franklin and ConfuciusAttributed

Principle of the day

Single message

One creative or page should have one primary goal and one dominant message; extra information should support it.

Source: How Users Read on the Web

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