
XIAOMI has concluded its tender!
Pitches•27 January 2021
#Tenders

Pitches•27 January 2021
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Pitches•14 October 2020
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Pitches•2 September 2020
Pitches•15 July 2020
Quote of the daycustomer expectations
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.
Principle of the day
Retention
Growth is more durable when new customers remain active; analyze cohort retention, not only acquisition volume.
Quote of the daycustomer orientation
‘What is our business?’ is not determined by the producer but by the customer.
Quote of the daycommunication
Tell me and I forget. Show me and I may remember. Involve me and I will understand.
Principle of the day
Single message
One creative or page should have one primary goal and one dominant message; extra information should support it.
Social Media•10 May 2020
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Pitches•2 October 2019
Pitches•31 August 2018
Pitches•7 March 2017
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Pitches•27 February 2017
Pitches•27 February 2017
Pitches•27 February 2017
Pitches•21 February 2017
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