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Big Data and AI Will Have the Greatest Impact on Marketing – Study

2 June 2020

Principle of the day

Differentiation

Advantage comes from delivering value differently or at lower cost than competitors; difference without value is not enough.

Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage

Quote of the dayartificial intelligence

With artificial intelligence, we are summoning the demon.

Elon MuskFounder of SpaceX and CEO of Tesla · MIT symposium (2014)AttributedView profile: Tesla

Quote of the daybrand definition

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

Seth GodinAmerican author and entrepreneur who writes about marketingSource: define: Brand

Principle of the day

Anchoring effect

The first salient number can influence later judgments; reference prices must be truthful and communicated fairly.

Daniel Kahneman and Amos TverskyPsychologists whose work on heuristics influenced behavioral economicsSource: Anchoring

Quote of the daygrowth

You are the only person on earth who can use your ability.

Zig ZiglarAmerican motivational speaker and salesmanAttributed

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