Future of Strategic Communication - Survey

Which communication tools are most widely used and effective? What challenges do PR professionals face? Answers to these and other questions about the current and future state of strategic communication are being sought by the organizers of the 10th edition of the European Communication Monitor (ECM). The survey runs until March 31, 2016, via www.communicationmonitor.eu.

What challenges face PR professionals?

The international ECM 2016 survey is coordinated by professors from prestigious European universities in cooperation with the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from Prime Research International – a global leader in communication research. It involves communication specialists from across Europe, including Poland.

Dynamic changes in communication

Dr hab. Waldemar Rydzak, adjunct professor at the Department of Economic Journalism and Public Relations, Poznan University of Economics, and simultaneously president of the board of Prelite Public Relations, who coordinates the survey in the Polish market, adds:

Every year we receive interesting results showing the dynamics of change in various areas related to communication. Such knowledge allows systematic improvement of reputation-building activities. In the last year’s European Communication Monitor, over 2,200 communication specialists from 41 countries across Europe participated. We hope that this year’s number of respondents will be higher, enabling an even more comprehensive picture of the Polish and European PR industry in various sectors: private companies, joint-stock companies, public institutions, non-governmental organizations, and PR agencies.

Big data and social media in focus

ECM 2016 survey on social media and big data

This year’s ECM edition focuses on topics that are subjects of intense debate. These include issues related to social media, “big data,” as well as new ways of engaging management teams and stakeholders. By answering the questions, participants contribute to the development of public relations and also have a chance to win prizes. Each person participating in the survey will receive the final report and enter a draw to win five stylish Alcatel Onetouch Watches compatible with Android systems and Apple smartphones.

Results will be revealed in Brussels

The European Communication Monitor is the world’s largest empirical research on communication management and public relations. The results of this year’s edition will be presented during the European Communication Summit in Brussels, taking place at the beginning of July 2016, followed by conferences worldwide.

Summary

The 10th edition of the European Communication Monitor runs until March 31, 2016, and the questionnaire is available at communicationmonitor.eu. The survey is coordinated by professors from European universities in cooperation with EUPRERA and EACD, as well as Prime Research International. In Poland, it is coordinated by Dr hab. Waldemar Rydzak from Poznan University of Economics.

This year’s edition focuses on social media, big data, and new ways of engaging management and stakeholders. Participants receive the final report and enter a draw for Alcatel Onetouch watches. The results will be presented at the European Communication Summit in Brussels in early July 2016.