The Post (Third-Party) Cookies Era - How to Prepare for It? [REPORT]
Raporty•8 February 2021
Report
#Report
Will marketers cut advertising spend in the Beauty industry? [REPORT]
8 February 2021
Nearly Half of Poles Buy in Bulk! This Is the Highest Result in Europe [REPORT]
Raporty•1 February 2021
What Will the World Look Like in 2030? [STUDY]
Trends•29 December 2020
Consumer Sentiment in 2020 [REPORT]
Raporty•23 December 2020
Poland Among Top Ten Best Countries for IT Services Outsourcing [REPORT]
IT•2 December 2020
How do online stores communicate with customers? [REPORT]
E-commerce•25 November 2020
Internal failures are the most common cause of cyber claims [REPORT]
Digital•23 November 2020
Brand Engagement and Ideological Issues [REPORT]
Raporty•19 November 2020
There Are Far Fewer Promotions in Stores Than a Year Ago [REPORT]
Raporty•18 November 2020
Deloitte Named Global Leader in Cybersecurity
Raporty•16 November 2020
Quote of the daystrategic differentiation
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
Principle of the day
Anchoring effect
The first salient number can influence later judgments; reference prices must be truthful and communicated fairly.
Daniel Kahneman and Amos TverskyPsychologists whose work on heuristics influenced behavioral economicsSource: Anchoring
Quote of the daydecisions
Good decisions come from experience. Experience comes from making bad decisions.
Quote of the daychange
To improve is to change; to be perfect is to change often.
Principle of the day
Pareto principle (80/20 rule)
The Pareto principle states that a minority of causes often accounts for a majority of effects; in marketing, identify the customers, channels and actions with the greatest impact.
Vilfredo ParetoItalian economist associated with the 80/20 principleSource: Applying the Pareto Principle in Your Marketing—the 80/20 Rule
The Best Places to Work in the World Have Been Chosen! [REPORT]
Raporty•14 October 2020
Half a Year of Remote Work and Recruitment [REPORT]
Raporty•12 October 2020
What Future Awaits the PR Industry? [REPORT]
Public Relations•28 September 2020
Forecasts for the Cosmetics Market in Poland
Raporty•8 September 2020
Crisis Is a Matter of Time – When Will It Arrive?
Raporty•12 August 2020
How Much Do Freelancers Earn? [REPORT]
Raporty•1 July 2020
Irish Whiskey on a Steady Rise [REPORT]
Raporty•24 June 2020
Pandemic Changes the Way We Think About Technology – REPORT
Raporty•15 June 2020
Where Will You Find the Most Expensive Apartments in the World?
Raporty•21 May 2020
Remote Work and Recruitment – REPORT
Trends•17 May 2020
E-commerce in 2019: A Summary - Shoper
E-commerce•30 March 2020
Where Do We Most Willingly Go on a Beauty Shopping Spree?
Marketing•23 March 2020
Differing views on returns and in-store service!
Trends•27 January 2020
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