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Red Teaming: What Is It and How to Apply It in Your Company?

24 May 2023

Quote of the dayorganizational resilience

’Cause I guarantee if you go work on something hard, Let me tell you what, there is no straight line to heaven.

Ginni RomettyAmerican business executive and former CEO and chair of IBMSource: Cultivating good power with longtime IBM CEO Ginni Rometty (TED transcript)View profile: IBM

Principle of the day

Hick’s law

Decision time increases with the number and complexity of options; reduce unnecessary choices, group them and show a recommended path.

William Edmund Hick and Ray HymanResearchers of reaction time whose work underpins Hick’s lawSource: Hick’s Law

Quote of the daybrand definition

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

Seth GodinAmerican author and entrepreneur who writes about marketingSource: define: Brand

Quote of the daystrategic trade-offs

A sustainable strategic position requires trade-offs.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

Principle of the day

Occam’s razor

Do not multiply explanations beyond necessity; prefer the simplest explanation consistent with the evidence, but do not replace testing with simplicity.

William of OckhamMedieval philosopher and logician associated with this methodological principleSource: Brzytwa Ockhama

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